Marketing
QR codes that actually convert: 7 patterns from real campaigns
Dynamic QR codes are a growth channel hiding in plain sight. Here are the patterns we see working for Indian SMEs.
ZipZy Team··1 min read
A QR code is just a doorway. Whether anyone walks through depends on everything around it.
1. Give people a reason before they scan
The scan is the ask. Earn it with a clear promise: Scan for 10% off, not Scan here.
2. Use dynamic codes, always
Static codes bake the destination in forever. Dynamic codes let you change where a printed code points — after the poster is already on the wall.
Warning
Printed a static code on 5,000 flyers and need to change the URL? You can't. Dynamic from day one.
3. Track the scan, not just the visit
Every scan is a signal: location, time, device. Feed it back into your campaign.
That's the difference between a doorway and a growth channel.
Written by
ZipZy Team
The ZipZy Team publishes product updates, engineering articles, technical guides, release notes, security insights, and best practices across all ZipZy products.
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