A feature of ZipZy Dashboard

Know every click that matters.

Track every click, scan and visitor with real-time analytics. Understand where your traffic comes from and optimise every campaign with ZipZy Dashboard.

Get started free View pricing

Real time, not overnight
Country, city, device, referrer
Clicks and QR scans together

Total clicks

Last 14 days

Unique

Countries

Live now

India
United States
United Kingdom

Click from BengaluruRecorded a second ago

Interface preview. Figures shown are illustrative.

The report

Every link, every code, one view.

Switch the date range and watch the numbers move. This is a simplified stand-in for the analytics view inside ZipZy Dashboard.

All links and codes

Workspace overview

Total clicks: 0
Unique visitors: 0
Countries: 0
Live now: 0

Clicks and scans

30 days

Countries

India62,140
United States29,880
United Kingdom16,020
Singapore8,610

Cities

Bengaluru21,480
Delhi16,330
Mumbai13,110
Pune8,400

Devices

Mobile89,410
Desktop30,200
Tablet8,794

Browsers

Chrome71,220
Safari44,880
In-app19,940
Edge7,830

Operating systems

Android58,300
iOS47,810
Windows17,490
macOS9,910

Referrers

Instagram34,200
Direct / QR25,310
Google15,390
LinkedIn7,520

Campaign performance

Spring launch/spring42,180
Newsletter W24/w2426,940
Table tents/table-1218,720
Store window/window9,310

Real-time activity

Bengaluru, INjust now
QR scan · Android
London, GB8s ago
Click · Safari
Austin, US21s ago
Click · Chrome
Pune, IN44s ago
QR scan · In-app

A simplified preview of the analytics view. Figures shown are illustrative — your own numbers appear in ZipZy Dashboard.

Inside ZipZy Dashboard

Twelve answers you can't get from a click counter.

Link Analytics is included with ZipZy Dashboard — every short link, QR code and landing page reports into the same view, with no tag to install.

Real-time click trackingClicks appear as they happen, not after an overnight batch. Watch a send land.
Visitor locationsCountry and city for every click, so you know which market actually responded.
Device analyticsMobile, tablet or desktop — the split that decides how the landing page should look.
Browser analyticsChrome, Safari, Edge and in-app browsers, which behave differently and often break things.
Operating system reportsiOS, Android, Windows, macOS. Useful when the destination is an app store listing.
Referrer trackingThe page that sent the click, including direct opens from messages and QR scans.
UTM analyticsSource, medium, campaign, term and content, grouped without a spreadsheet.
QR code analyticsScans sit next to clicks, so print and digital finally share one report.
Custom reportsFilter by date, domain, campaign or tag, then save the view for next time.
CSV exportTake the raw rows into a sheet, a warehouse or a board deck. No lock-in.
API accessRead stats programmatically and stream click events to your own systems.
Team sharingShare a live report with a colleague or a client without handing over your login.

Deep dive

Seven views of the same click.

Start with the number. Then ask where it came from, when it happened, and whether it turned into anything.

Where the clicks are

Country and city for every click and scan, ranked by volume.

Illustration. The dashboard plots your own regions.

Traffic sources

Referral, direct, organic and paid — including scans, which most tools file as “direct” and forget about.

Referral38%
Direct and QR28%
Organic search20%
Paid14%

Hourly activity and daily trends

The hours your audience actually clicks — which is rarely the hour you scheduled the send.

Heatmap of click volume by weekday and hour of day
Mon	Mon, hour 0: level 0 of 4	Mon, hour 2: level 0 of 4	Mon, hour 4: level 1 of 4	Mon, hour 6: level 2 of 4	Mon, hour 8: level 3 of 4	Mon, hour 10: level 3 of 4	Mon, hour 12: level 2 of 4	Mon, hour 14: level 1 of 4	Mon, hour 16: level 2 of 4	Mon, hour 18: level 3 of 4	Mon, hour 20: level 2 of 4	Mon, hour 22: level 1 of 4
Tue	Tue, hour 0: level 0 of 4	Tue, hour 2: level 1 of 4	Tue, hour 4: level 1 of 4	Tue, hour 6: level 3 of 4	Tue, hour 8: level 4 of 4	Tue, hour 10: level 3 of 4	Tue, hour 12: level 2 of 4	Tue, hour 14: level 2 of 4	Tue, hour 16: level 3 of 4	Tue, hour 18: level 4 of 4	Tue, hour 20: level 3 of 4	Tue, hour 22: level 1 of 4
Wed	Wed, hour 0: level 1 of 4	Wed, hour 2: level 1 of 4	Wed, hour 4: level 2 of 4	Wed, hour 6: level 3 of 4	Wed, hour 8: level 4 of 4	Wed, hour 10: level 4 of 4	Wed, hour 12: level 3 of 4	Wed, hour 14: level 2 of 4	Wed, hour 16: level 3 of 4	Wed, hour 18: level 4 of 4	Wed, hour 20: level 3 of 4	Wed, hour 22: level 2 of 4
Thu	Thu, hour 0: level 0 of 4	Thu, hour 2: level 1 of 4	Thu, hour 4: level 2 of 4	Thu, hour 6: level 3 of 4	Thu, hour 8: level 3 of 4	Thu, hour 10: level 4 of 4	Thu, hour 12: level 3 of 4	Thu, hour 14: level 3 of 4	Thu, hour 16: level 4 of 4	Thu, hour 18: level 4 of 4	Thu, hour 20: level 2 of 4	Thu, hour 22: level 1 of 4
Fri	Fri, hour 0: level 1 of 4	Fri, hour 2: level 2 of 4	Fri, hour 4: level 2 of 4	Fri, hour 6: level 4 of 4	Fri, hour 8: level 4 of 4	Fri, hour 10: level 3 of 4	Fri, hour 12: level 3 of 4	Fri, hour 14: level 2 of 4	Fri, hour 16: level 3 of 4	Fri, hour 18: level 3 of 4	Fri, hour 20: level 2 of 4	Fri, hour 22: level 1 of 4
Sat	Sat, hour 0: level 0 of 4	Sat, hour 2: level 0 of 4	Sat, hour 4: level 1 of 4	Sat, hour 6: level 2 of 4	Sat, hour 8: level 2 of 4	Sat, hour 10: level 2 of 4	Sat, hour 12: level 3 of 4	Sat, hour 14: level 3 of 4	Sat, hour 16: level 2 of 4	Sat, hour 18: level 2 of 4	Sat, hour 20: level 1 of 4	Sat, hour 22: level 1 of 4
Sun	Sun, hour 0: level 0 of 4	Sun, hour 2: level 0 of 4	Sun, hour 4: level 1 of 4	Sun, hour 6: level 1 of 4	Sun, hour 8: level 2 of 4	Sun, hour 10: level 2 of 4	Sun, hour 12: level 2 of 4	Sun, hour 14: level 2 of 4	Sun, hour 16: level 1 of 4	Sun, hour 18: level 1 of 4	Sun, hour 20: level 1 of 4	Sun, hour 22: level 0 of 4

QuietBusy

Conversion funnel

Click, land, convert — measured end to end when the destination is a ZipZy landing page.

Clicks and scans128,404
Landed on the page119,880
Converted16,742

Geography
Clicks plotted by country and city, ranked by volume.
Traffic sources
Referrer, direct, QR scan and paid, split by share.
Hourly activity
The hours your audience actually clicks, in their time.
Daily trends
The line that tells you whether the campaign is still working.
Top performing links
Which slug is carrying the quarter, and which is dead weight.
Conversion funnel
Click, land, convert — the three numbers that matter.
Campaign comparison
Two campaigns, one view, same date range.

Marketing insights

A link is the only tracker that works everywhere.

You can't put a script on a poster, a packaging insert or someone else's newsletter. You can put a link on all three — and Link Analytics reports them the same way.

Email campaigns
Which send actually drove the signups?
Tag each link with a campaign UTM before you send. Opens lie; clicks don't.
Social media
Is the bio link doing anything?
Referrer and device tell you which platform sent the traffic and how it behaved.
Google Ads
Which keyword group converted?
UTM parameters carry through to the click, so paid traffic is reported like any other.
Facebook Ads
Did the creative or the audience win?
Give each variant its own short link and compare them side by side, same date range.
QR campaigns
Did anyone scan the poster?
Scans are clicks. Location tells you which venue or store performed.
Offline marketing
What did the event stand return?
A link per stand, per city, per banner — attribution for things with no cookie.
Print marketing
Is the insert worth reprinting?
A dynamic code on the insert turns a printed page into a measurable channel.
Tag it before you send it
Attribution starts at creation, not at reporting. Build the campaign parameters into the link and the report writes itself.
Open the UTM builder

Why ZipZy Dashboard

Analytics that sit beside the thing they measure.

Most link tools report clicks and stop there. The link, the QR code, the landing page and the report belong in the same workspace — otherwise you spend the quarter joining CSVs.

ZipZy Dashboard compared with traditional link analytics tools
Capability	ZipZy Dashboard	Traditional link analytics tools
Real-time reports	Clicks appear as they happenTraditional: Delayed or sampled	Delayed or sampled
QR analytics	Scans reported beside clicksTraditional: Separate tool, if any	Separate tool, if any
Landing pages	Page views and conversions in the same viewTraditional: Not offered	Not offered
Short links	The link and its report are one objectTraditional: A separate subscription	A separate subscription
UTM builder	Tags applied as the link is createdTraditional: Copy from a spreadsheet	Copy from a spreadsheet
Custom domains	Reporting on links you ownTraditional: Usually a paid upgrade	Usually a paid upgrade
API	Read stats, stream click eventsTraditional: Limited or enterprise-only	Limited or enterprise-only
Unified dashboard	Links, codes and pages in one workspaceTraditional: Three tools and three bills	Three tools and three bills

Describes the common entry tier of general-purpose link analytics tools. Competitor capabilities change — check their current plans before deciding.

API and automation

Your numbers, in your systems.

Read the same rows the dashboard reads, stream click events as they happen, and schedule the export that feeds your warehouse.

REST API
Query clicks by link, date range, country, device or UTM.
Webhooks
A POST on every click and scan, delivered as it happens.
Export reports
CSV on demand, or a scheduled export into your warehouse.
Automation
Alert a channel when a campaign spikes, or when a link goes quiet.

Read the developer docs

GET /v1/analytics/clicks200 OK

curl -G https://api.zipzy.in/v1/analytics/clicks \
  -H "Authorization: Bearer $ZIPZY_API_KEY" \
  -d "link=spring-sale" \
  -d "from=2026-06-01" \
  -d "to=2026-06-30" \
  -d "group_by=country,device,utm_campaign"

{
  "total": 42180,
  "unique": 31094,
  "group_by": [
    { "country": "IN", "device": "mobile", "clicks": 21480 },
    { "country": "US", "device": "mobile", "clicks": 9310 }
  ]
}

Pricing

Analytics come with the link, not as an add-on.

See pricing

Free
₹0
forever
Real-time clicks and scans on every link.
Starter
₹—
per month
A longer history and saved report views.
Basic
₹—
per month
CSV exports and campaign comparison.
Pro
₹—
per month
Team sharing, webhooks and API access.
Enterprise
Talk to us
Extended retention, SSO and warehouse exports.

FAQ

What people ask before they switch trackers.

What is link analytics?

Link analytics is the record of what happened after someone clicked. For every short link and QR code in ZipZy Dashboard, we log the click, then the country, city, device, operating system, browser, referrer and any UTM parameters attached to it.

Is link analytics included for free?

Yes. Every link created on the Free plan reports clicks in real time, with no card required. Paid plans extend how far back the history goes and add CSV exports, team sharing and API access.

How is this different from Google Analytics?

Google Analytics measures what happens on a page you control. Link analytics measures the click itself, which means it still works when the destination is an app store, a PDF, a partner's site or a printed QR code — places where you can never install a tag.

Is the click tracking real time?

Yes. A click is recorded and visible in the dashboard within seconds, and webhooks fire at the same moment. There is no overnight batch and no sampling.

Can I track QR code scans?

Yes. A dynamic QR code resolves through a ZipZy link, so a scan is recorded like a click, with the same location and device detail. Print and digital campaigns end up in one report instead of two.

Do you track UTM parameters?

Yes. Source, medium, campaign, term and content are captured and grouped, whether you added them in the UTM builder or they arrived on an inbound link. You can compare campaigns without exporting anything.

Can I export the data?

Yes. Export any filtered view as CSV, or read the same rows through the REST API. The data is yours — there is no format that keeps it locked inside ZipZy.

How long is click data kept?

Retention depends on your plan: the Free plan keeps a recent window, and paid plans extend the history. Export to CSV or your own warehouse if you need to keep the raw rows indefinitely.

Do you use cookies to track people?

Click analytics is measured at the redirect, from the request itself — the device type, the coarse location derived from the IP address, and the referring page. ZipZy does not build cross-site advertising profiles from it. Check the current privacy policy for the specifics that apply to your plan and region.

Can I share a report with my team or a client?

Yes. Invite teammates to the workspace with a role, or share a live view of a campaign so a client can watch the numbers without needing your login.

Start tracking every click.

Link Analytics is included in ZipZy Dashboard, on every link and every QR code you create. Free plan, no card, reporting from the first click.

Get started free Create your first link

Know every click that matters.

Every link, every code, one view.

Countries

Cities

Devices

Browsers

Operating systems

Referrers

Campaign performance

Real-time activity

Twelve answers you can't get from a click counter.

Seven views of the same click.

Where the clicks are

Traffic sources

Hourly activity and daily trends

Conversion funnel

A link is the only tracker that works everywhere.

Email campaigns

Social media

Google Ads

Facebook Ads

QR campaigns

Offline marketing

Print marketing

Tag it before you send it

Analytics that sit beside the thing they measure.

Your numbers, in your systems.

Analytics come with the link, not as an add-on.

What people ask before they switch trackers.

Start tracking every click.